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  • Successful Localization in Travel and Hospitality: Tips and Tricks

    Miloš Matović 15.12.2015 Localization

    Successful Localization in Travel and Hospitality: Tips and Tricks

    Travel and hospitality has been an international business since there was no such thing as an international business. The essence of the industry has always been multilingual and cosmopolitan, since it has always been about people who travel – and in the age of Internet, it has never been easier to reach out to travellers from every spot on the planet, making localization in travel and hospitality an essential tool in the industry.

    Once you have set up your business and your website is online, there are several points ...

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  • Localization Project Management: Best Practices

    Miloš Matović 08.12.2015 Localization

    Localization Project Management: Best Practices

    The tasks of project managers in charge of localization projects encompass a wide range of activities, all of which have one ultimate goal – the timely, cost-effective, and quality completion of a localization project.To achieve this goal, LPMs have to handle many diverse and seemingly disconnected steps, from technical and linguistic aspects and requirements to smooth communication and the technical and linguistic quality of the final product.

    Things can easily go wrong during each of these steps for a variety of reasons, and that is why good localization project managers need to ...

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  • The Challenging Words in English – Part Three

    Ciklopea 04.12.2015 Consulting

    The Challenging Words in English – Part Three

    If English is your second language – but even if it is not – there are always “those” words we see in the articles and books or hear on television now and then that sound great, but whose meaning may be unclear. This is our list of the challenging words that may help you enhance your vocabulary.

    Deride - ridicule.

    Clandestine – concealed.

    Fractious – irritable, quarrelsome.

    Furtive – secretive.

    Gaudy – tastelessly showy, excessively ornamented ...

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  • The Challenging Words in English – Part Two

    Ciklopea 27.11.2015 Consulting

    The Challenging Words in English – Part Two

    If English is your second language – but even if it is not – there are always “those” words we see in the articles and books or hear on television now and then that sound great, but whose meaning may be unclear. This is our list of the challenging words that may help you enhance your vocabulary.

    Austerity – severity, rigidness.

    Alacrity – enthusiasm.

    Bravado – pretentious expression of courage.

    Crèche – a daycare for babies.

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  • Multilingual SEO – When Website Localization is not enough

    Ciklopea 24.11.2015 Consulting

    Multilingual SEO – When Website Localization is not enough

    In this day and age when online business is rising per second, having a website localized in accordance with the language and culture of the target market is becoming something of a norm. In fact, one of the advantages of running an online business is the possibility of worldwide growth without excessive costs – and worldwide presence and growth are unimaginable without website localization.

    However, there is an additional step that has to be taken to make sure that search engines on a local market take your localized website into account and to ...

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