Blog

  • Localization of iPhone and iPad Apps

    Autor: Miloš Matović 16.09.2014 Localization

    Localization of iPhone and iPad Apps

    “We believe in the simple, not the complex” are the words of Apple’s CEO Tim Cook that sum up the entire Apple philosophy, which earned the company its significant position in the contemporary world. Design, excellence, simplicity and ease of use have always been the characteristics of Apple products, and the company’s focus on these aspects of every product has been a strategy that could only lead to success.

    However, the simplicity and ease of use of an iPhone or iPad means little to nothing to a person who does not understand English. As over 60 ...

  • Read more →

  • What’s the English Word for Marin Čilić?

    Autor: Ciklopea 12.09.2014 Language Inspection

    What’s the English Word for Marin Čilić?

    Croatian tennis player Marin Čilić has recently won the US Open by beating Japan’s Kei Nishikori 6-3, 6-3, 6-3. Before that Čilić beat the Swiss champion Roger Federer in the semifinal and it seems that this triumph over one of the world’s greatest tennis players made such an impact that even Google got confused.

    When you type “Marin Čilić” in Croatian, Serbian or Bosnian in Google Translate, the resulting English translation is – Roger Federer. We don’t really know how this came to be, is it Google’s message that Čilić is the new Federer ...

  • Read more →

  • The role of project managers in successful translation or localization projects

    Autor: Maja Peradin 09.09.2014 Localization

    The role of project managers in successful translation or localization projects

    A project manager or PM is someone you will surely encounter when arranging translation or localization projects. This person will act as your liaison on the project, but their work position entails a lot of other things as well. This type of project represents a complex process which includes many people, especially in the case of translation into multiple languages, and a lot of factors affect the development of the arranged project, and sometimes even its outcome. A project manager is the person who will make sure that the client's plan is implemented successfully until the very end.

    What ...

  • Read more →

  • How New Words Enter English Dictionaries

    Autor: Miloš Matović 05.09.2014 Consulting

    How New Words Enter English Dictionaries

    The rise of the World Wide Web has dramatically changed the ways we collect, organize and exchange information over the past two decades and it is only natural that these changes affect practical lexicography (the compiling and editing of dictionaries) as well. Traditionally, standard dictionaries were essentially crafted as trusty depositories of what we could call “good words”, being more prescriptive than descriptive in the sense that their editors mostly focused on what was believed to be the correct use of language, rather than the words that people actually used.

    Nowadays, most ...

  • Read more →

  • The Nexus of Forces: Cloud and Information

    Autor: Miloš Matović 02.09.2014 Consulting

    The Nexus of Forces: Cloud and Information

    Our previous posts covered the Social Web and Mobile as featured in the Nexus of Forces model. Cloud computing and Information are the two remaining of the four converging technological forces of the Nexus of Forces concept developed by Gartner.

    Cloud computing is the underlying structure that connects all the forces of the Nexus into a seamless and powerful experience. The cloud infrastructure provides the scalability required by the social networks, it makes mobile access to all kinds of data ...

  • Read more →