Blog

  • Geographical and Historical Eponyms in English

    Autor: Miloš Matović 21.11.2014 Consulting

    Geographical and Historical Eponyms in English

    An eponym is a word derived from a proper name of a real or fictional person or place, but also from the name of a product or a brand. Based upon their origin, eponyms can be divided in five basic groups and these are historical and geographical eponyms, fictional or literary eponyms, mythological eponyms, product eponyms and scientific eponyms.

    Geographical eponyms are basically historical eponyms, as they mostly include the names of the regions and cities named after their founders, explorers or other significant individuals.

    Examples of geographical eponyms or toponyms derived from the names of significant historical ...

  • Read more →

  • Typographical errors and the reason we do not notice them in our own texts

    Autor: Maja Peradin 18.11.2014 Consulting

    Typographical errors and the reason we do not notice them in our own texts

    The worst thing that can happen after finishing an important memo, article or post is noticing a mistake in the text – sometimes even in the first sentence or the title – immediately after pressing the send button. Regardless of the importance of the content or the amount of effort and concentration that went into writing it, spelling mistakes are bound to happen. Why is that?

    When expressing our ideas or conveying a message, we want to do it as accurately as possible, and a tiny typo can destroy our credibility entirely. This is why it is a common ...

  • Read more →

  • Hungarian Loanwords in South Slavic Languages

    Autor: Miloš Matović 11.11.2014 Consulting

    Hungarian Loanwords in South Slavic Languages

    The estimated number of Hungarian loanwords in South Slavic languages is comparatively low, being between 100 and 200 words. Most of these words are typically used in slang and in the regional varieties of Serbian, Croatian and Bosnian. However, the Hungarian loanwords used in the standard South Slavic languages form an irreplaceable and completely slavicized part of vocabulary. Although the Hungarian language on the one and the South Slavic languages on the other hand belong to different linguistic families and share no similarities, they were in close contact for centuries due to geographical and historical circumstances, resulting in a certain ...

  • Read more →

  • Marketing Collateral Localization

    Autor: Miloš Matović 05.11.2014 Localization

    Marketing Collateral Localization

    To make a successful entry on a new market and to remain competitive and maintain the positive corporate identity on the current ones, every company needs to develop and update its marketing collateral.

    Marketing collateral is a collection of media used to provide detailed information about the company and its services or products to its investors, potential and existing clients, employees and the media. Collateral items include a wide range of printed and digital media such as sales brochures, leaflets, newsletters, fact sheets, press releases, website content, biographies of the main team members, white papers, case studies and other ...

  • Read more →

  • Localization of Owner’s Manuals and User Guides

    Autor: Miloš Matović 28.10.2014 Localization

    Localization of Owner’s Manuals and User Guides

    Owner’s manuals or instruction manuals are detailed instructional texts supplied with almost all advanced technical products, from mobile phones to vehicles and musical instruments. Instruction manuals are supplied in a wide range of formats, such as books, booklets, CD-ROMs, DVD-ROMs, or electronically as PDF files. Manuals supplied with computer software are called user guides.

    Owner’s manuals typically include highly detailed safety instructions, instructions for setup or installation, normal usage instructions, maintenance and troubleshooting instructions, as well as regulatory code compliance information, warranty information, list of service locations and a product’s technical specifications. Depending on the type ...

  • Read more →